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Community Shares

Community shares offer an innovative and inclusive way for sports clubs to raise funds while fostering a deeper sense of involvement among local supporters. By inviting members of the community to invest directly in the club, community shares transform local fans into shareholders, creating a collective commitment to the club’s success.

Community shares represent a financial mechanism where individuals invest money in a sports club in return for shares. This approach isn’t about profit-making; rather, it promotes local ownership and ensures that clubs remain anchored within their communities. Clubs use the capital raised through community shares to fund projects that benefit the club and its members, such as upgrading facilities, expanding programs, or purchasing new equipment.

Implementation Steps

Plan and Structure: Establish clear goals for the community share offer, detailing how the funds will be used and what impact they will have.

Engage with the Community: Hold meetings, presentations, and open days to explain the concept and potential benefits to club members and local residents.

Legal and Regulatory Compliance: Register as a Community Benefit Society (CBS) or similar legal entity to facilitate the offer. You can download the registration form here

Set Up the Offer: Develop comprehensive share offer documents that outline the terms, including share value, shareholder rights, and return expectations.

Promotion and Launch: Use club events, social media, and local media to publicise the share offer and encourage investment.

 

Club Benefits

Community Involvement: Empowers local supporters to become active stakeholders, enhancing loyalty and long-term support.

Sustainable Funding: Provides clubs with an injection of capital that can be used for significant projects or improvements.

Preserving Independence: Keeps control of the club within the local community rather than relying on external funding with strings attached.

Social Impact: Strengthens community bonds by aligning the interests of the club and its supporters toward shared goals.

Community shares offer a unique blend of financial support and communal engagement, ensuring that sports clubs remain vibrant and community-focused. By adopting this approach, clubs can secure substantial funding while building a strong, dedicated network of local advocates.